A legacy of innovation, knowledge, and sustainability

The Alberto Martínez Ortega Institute (IAMO) was created to carry forward the vision of Carinsa’s founder, who consistently championed innovation, entrepreneurship, and consumer well-being.

Since its establishment at IQS, the Institute has focused on generating knowledge, supporting startups, and promoting applied research to drive sustainable and innovative solutions across the industry.

More than just an innovation hub, we are an ecosystem of collaboration—bringing together companies, startups, universities, and technology centers, all united by a shared purpose: transforming the industry and improving society.

Mission

We believe in the transformative power of innovation and the importance of fostering an ecosystem where creativity and knowledge drive growth.

Our work focuses on supporting, accelerating, and connecting entrepreneurs, startups, and researchers with companies, institutions, and technology centers—enabling the development of innovative solutions with real impact on both industry and society.

Our commitment is to promote research, foster the circular economy, and accelerate disruptive projects that push the boundaries of technology and well-being.

Vision

To be a leading reference in innovation, entrepreneurship, and sustainability—creating an ecosystem that drives talent and ideas capable of transforming industry and improving people’s lives.

We aspire to a future where science, creativity, and technology are the key to addressing global challenges. Our goal is to promote responsible and sustainable business models that generate a lasting positive impact on society and the planet.

Our Strategic Pillars

El Instituto desarrolla su actividad a través de cinco ejes clave:

Reformulation Collaboratory
water droplets on a surface
water droplets on a surface

We promote product improvement by reducing critical nutrients such as salt, fat, and sugar, in collaboration with associations and key stakeholders.

blue and green peacock feather
blue and green peacock feather
green mountains under white clouds during daytime
green mountains under white clouds during daytime
Consumer Insights

We apply neuroscience, artificial intelligence, and data analysis to better understand market needs and develop innovative solutions.

We support the circular economy, the reduction of food waste, and the development of more efficient and sustainable processes.

Sustainability and ESG Strategy
assorted notepads
assorted notepads
Entrepreneurship and Acceleration

We accelerate startups and spinoffs, providing support from the perspective of an industrial company like Grupo Carinsa, assisting them at every stage of growth.

Training and Outreach
stack of books on white table
stack of books on white table

We foster knowledge through events, seminars, and specialized training in key sectors such as perfumery and food.